media direction

Jul 26, 2011

Chinta’s Blog: The State of Marketing is worrying

Chintamani Rao, president, RK Swamy Media Group, makes his observations on the CMO Council’s 2011 State of Marketing Report

Jun 14, 2011

Four Indian winners at The Internationalists Award for Innovation in Media 2011

DY Works, Media Direction, OMD India and Lintas Media Group are among the winners

Apr 26, 2011

Live Issue: Will GECs suffer again during IPL Season 4?

Jagadeesh Krishnamurthy spoke with media planning and buying heads to understand how this year’s IPL will fare

Apr 18, 2011

Chinta's Blog: It’s not about the elephant

Chintamani Rao, president, Media Direction wonders why we regret that we don't do what we know we should, when it comes to IMC

Apr 07, 2011

Chinta’s Blog: What really makes the iPad cool

There are valuable marketing lessons to be learnt in everything Apple does, says Chintamani Rao, president, Media Direction

Mar 03, 2011

Chinta's Blog: Marketing shampoos or Nanos, you're changing lives

Stop apologising, take pride in the job, says Chintamani Rao, president, Media Direction