This week's Adland Rockstar is Arnab Biswas, creative team leader, Mccan Erickson Delhi.Why did you get into advertising?Because I am a mad scientist and this is the only profession that allows me to stay sane. Everyday I concoct different potions, blow up things, bring the dead back to life. Meet other madcap’s and the added benefit, get awarded for all this. One thing you love about your job?
Perfetti Van Melle India (PVMI) has rolled out a campaign for its bubble gum brand, Big Babol, with the objective of reinforcing the brand proposition ‘Bade Kaam Ki Cheez.’ The campaign has been designed by McCann Erickson.The new commercial presents yet another situation where the bubble comes into play and puts a spin on the story.
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