matrix
Apr 22, 2009
Zegna to stream IPL live on GPRS enabled phones
Zegna Entertainment has brought Matrix, a WPP marketing company, on board to help it monetise the mobile rights for the upcoming IPL tournament.Zegna has won the rights to stream the broadcast of matches live till 2013; enabling consumers with GPRS-enabled phones to watch the actual match on their mobiles live.
May 22, 2008
Everest wins Clay's brand building mandate
Everest Brand Solutions, Delhi has won the brand building mandate for Delhi headquartered telecom solutions provider Clay. Gaurav Dhawan, CMO and director, Clay said, "We expect our relationship with Everest to bring into sharp focus strong brand equity built among users in the last seven years."
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