marketing
Behind the brand: Unpacking Bohem’s approach to men's grooming in India
With the men’s grooming market set to touch INR 19,500 crores by 2026, Bohem is the new kid on the brand block. Parent company Piramal Pharma Limited's CEO Nitish Bajaj talks to Campaign about their ambitious goals, growth plans, working with brand ambassadors, and more.
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Culture, connection and communication: Thriving amongst India’s PR Clutter
As the push to stand out becomes even more critical in a concentrated public relations landscape, Mint+Milk PR's Komal Rukhana gives brands four helpful tips on how to navigate and shine amongst the clutter.
Eight ways to leverage AI and optimise your marketing efforts
From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Global marketer Tyler McConville explains.
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The CMO's MO: Niva Bupa's Nimish Agrawal on why marketing and Gen AI are 'a match made in heaven'
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
Livpure's Rakesh Kaul on water-as-a-service, digital, and bolstering marketing efforts by 70%
As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing
IBM lays off comms and marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts
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