Aug 12, 2021

Marketers struggling to deal with deluge of data

TOP OF THE CHARTS: While they have coped admirably with a drastic changes wrought by the pandemic, marketers are balancing a profusion of data sources, with spotty quality and efficacy, Salesforce's State of Marketing report reveals

Jan 29, 2021

Marketers’ expectations from the 2021 Union Budget

After a tough year witnessed by brands, marketers are looking forward to a growth-oriented budget with an added focus on a bullish digital infrastructure…

Jul 13, 2016

Marketers should wait 30 days before trying to make a mark

Desire to hit the ground strutting can get the better of marketers' judgment and humility, contends the author

May 19, 2016

Marketers serious about collaboration must blast through silo walls

Communications walls may be collapsing but internal barriers still stand, contends the author

Oct 09, 2015

Why have marketers stopped putting creativity first?

The gut is mightier than the focus group says the author, who has been on client and agency flanks