marketers
Marketers struggling to deal with deluge of data
TOP OF THE CHARTS: While they have coped admirably with a drastic changes wrought by the pandemic, marketers are balancing a profusion of data sources, with spotty quality and efficacy, Salesforce's State of Marketing report reveals
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90% of marketers to use marketing automation tools by end of 2021: Dun & Bradstreet whitepaper
The BFSI sector showed the highest rate of adoption
Marketers’ expectations from the 2021 Union Budget
After a tough year witnessed by brands, marketers are looking forward to a growth-oriented budget with an added focus on a bullish digital infrastructure…
Marketers should wait 30 days before trying to make a mark
Desire to hit the ground strutting can get the better of marketers' judgment and humility, contends the author
Marketers serious about collaboration must blast through silo walls
Communications walls may be collapsing but internal barriers still stand, contends the author
Why have marketers stopped putting creativity first?
The gut is mightier than the focus group says the author, who has been on client and agency flanks
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