marketers
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90% of marketers to use marketing automation tools by end of 2021: Dun & Bradstreet whitepaper
The BFSI sector showed the highest rate of adoption
Marketers’ expectations from the 2021 Union Budget
After a tough year witnessed by brands, marketers are looking forward to a growth-oriented budget with an added focus on a bullish digital infrastructure…
Marketers should wait 30 days before trying to make a mark
Desire to hit the ground strutting can get the better of marketers' judgment and humility, contends the author
Marketers serious about collaboration must blast through silo walls
Communications walls may be collapsing but internal barriers still stand, contends the author
Why have marketers stopped putting creativity first?
The gut is mightier than the focus group says the author, who has been on client and agency flanks
Cannes Lions 2015: Marketers speak up on a 'good brief', agency compensation and 'playing safe'
McDonald's' Matt Biespiel, Mastercard's Beatriz Galloni and Abott's Chris Miller reflected on what will keep marketers up in 2016
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