marketers

Jul 13, 2016

Marketers should wait 30 days before trying to make a mark

Desire to hit the ground strutting can get the better of marketers' judgment and humility, contends the author

May 19, 2016

Marketers serious about collaboration must blast through silo walls

Communications walls may be collapsing but internal barriers still stand, contends the author

Oct 09, 2015

Why have marketers stopped putting creativity first?

The gut is mightier than the focus group says the author, who has been on client and agency flanks

Jun 26, 2015

Cannes Lions 2015: Marketers speak up on a 'good brief', agency compensation and 'playing safe'

McDonald's' Matt Biespiel, Mastercard's Beatriz Galloni and Abott's Chris Miller reflected on what will keep marketers up in 2016

Jun 23, 2015

Cannes Lions 2015: Ajay Kakar's blog: Why Indian marketers don't make it to Cannes (and why they should)

The CMO notes that the festival has moved beyond advertising and creativity, to celebrating creativity in big ideas and innovation

Mar 03, 2015

Five ad trends for marketers before Mobile World Congress

As Mobile World Congress kicks off in Barcelona, marketers need to understand how the mobile landscape is changing, writes Mark Slade, EMEA managing director for Opera Mediaworks