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Cannes Lions 2016: “Embrace creativity as the uniquely human endeavour it is”: Marc Pritchard
The global chief brand officer explained P&G’s road to raising the creative bar in his talk on 23 June
WagonR Pro says ‘Big like India. Smart like you.’
WATCH the TVC created by Dentsu Creative Impact here
What does Facebook’s 'Like' button mean for future of the Web?
Facebook’s recent decision to launch a ‘Like’ button for third-party websites has caused a stir. So what do the region’s brands and media owners need to know? At the recently held F8 conference for developers in the US, Facebook unveiled a number of new plug-ins that third-party publishers could add to their sites. The most talked-about of these plug-ins was a ‘Like’ button, allowing consumers to signal that they like a piece of content and to share this preference with their Facebook friends.
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