ipsos india
Affordable, not cheap: Cracking the code on value
Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.
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Beyond the box: Why FMCG brands must rethink packaging
Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.
What makes India the happiest country in the world
In today’s complex world, while Gen Z seem to be the happiest lot, the Gen Z men are happier than women, as per the Ipsos India’s Happiness Index 2025 report.
Moves and wins roundup: Week of 22 January
Read about the latest news in the marcomm world including updates from Admatazz, PR Professionals, Digital Refresh Network, Bidmath, Mudra Max, coto, Ipsos India and Sociowash
Moves and wins roundup: Week of 18 December
Read about the latest news in the marcomm world including updates from ^ a t o m network, Pitchfork Partners, Interactive Avenues, Ipsos, Mirchi, and Tribes Communications
Ipsos hires Garima Mall and Pooja Doshi as executive directors
Mall moves from Kantar, while Doshi was with NielsenIQ
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