in app purchase

India’s app boom tests advertising’s Google–Meta habit
Aug 21, 2025
Vinita Bhatia

India’s app boom tests advertising’s Google–Meta habit

Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.

India’s gaming industry to reach INR 10,487 crores by 2026: Study
Dec 10, 2024
Campaign India Team

India’s gaming industry to reach INR 10,487 crores by 2026: Study

This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Consumer health giant Kenvue begins global agency review

3 Consumer health giant Kenvue begins global agency review

Apollo Tyres replaces Dream11 as Team India jersey sponsor

4 Apollo Tyres replaces Dream11 as Team India jersey sponsor

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Haleon splits global creative account with WPP and Publicis Groupe

6 Haleon splits global creative account with WPP and Publicis Groupe

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

8 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Grey’s global CEO Laura Maness departs

9 Grey’s global CEO Laura Maness departs

Bayer consolidates $752m media and creative accounts with IPG

10 Bayer consolidates $752m media and creative accounts with IPG