Viacom18 has announced the launch of its Hindi general entertainment channel, Colors, in the United Kingdom. The channel will be available to viewers on the Sky platform and will be free-to-air. Amitabh Bachchan will continue to be the brand ambassador for Colors in the UK.
Viacom18 has announced the launch of its flagship channel Colors, in the United States. The channel will be known as 'Aapka Colors'. Distributed through the Dish Network, Aapka Colors aims to entertain the South Asian community residing in the U.S. with its blend of entertainment through scripted series, reality shows, game shows and Bollywood films.Introducing the channel and its key shows and characters to the Hindi speaking diaspora in the US, will be the channel's brand ambassador Amitabh Bachchan.
Colors has announced the launch of its first game show, 'Idea National Bingo Night', that will be hosted by Abhishek Bachchan. The show will go on air from Saturday, January 23 onwards, at 9 pm. The launch episode will feature Amitabh Bachchan as the special guest.
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