home appliances
May 21, 2014
‘Unless you have established yourself as a brand, affordability will be the differentiator’: Manoj Verma, Orient Electric
Q&A with the CEO of the ‘fan company’, which has ventured beyond the category and is urging consumers to ‘Switch to Smart’. Here’s why.
Jan 02, 2012
Meridian wins Voltas business
The agency won the business following a multi-agency pitch process
Sep 19, 2009
Bajaj home appliances make rockstars out of mothers
Bajaj Electricals has rolled out a new campaign, that aims to reposition its range of home appliances. Conceptualised by Leo Burnett, the concept of the campaign revolves around the lady of the house - the primary consumer of home appliances.
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