home appliances

May 21, 2014

‘Unless you have established yourself as a brand, affordability will be the differentiator’: Manoj Verma, Orient Electric

Q&A with the CEO of the ‘fan company’, which has ventured beyond the category and is urging consumers to ‘Switch to Smart’. Here’s why.

Jan 02, 2012

Meridian wins Voltas business

The agency won the business following a multi-agency pitch process

Sep 19, 2009

Bajaj home appliances make rockstars out of mothers

Bajaj Electricals has rolled out a new campaign, that aims to reposition its range of home appliances. Conceptualised by Leo Burnett, the concept of the campaign revolves around the lady of the house - the primary consumer of home appliances.