‘Unless you have established yourself as a brand, affordability will be the differentiator’: Manoj Verma, Orient Electric
Q&A with the CEO of the ‘fan company’, which has ventured beyond the category and is urging consumers to ‘Switch to Smart’. Here’s why.
The agency won the business following a multi-agency pitch process
Bajaj Electricals has rolled out a new campaign, that aims to reposition its range of home appliances. Conceptualised by Leo Burnett, the concept of the campaign revolves around the lady of the house - the primary consumer of home appliances.
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