gaming
Opinion: AdTech trends that your brand could benefit from
How can brands leverage AdTech innovations to win over consumers
PlayStation crushes nostalgia and gamer FOMO in latest spot
New ad from Adam&EveDDB fuses virtual and real-world awesomeness.
Facebook buys Oculus Rift maker for $2bn as it prepares to sell ads in a virtual world
Mark Zuckerberg believes the move could see the company introduce advertising into a virtual reality world that is the "most social platform ever"
'Virtual ownership' trend to dominate in 2013 as digital content soars: Mindshare
Tablets, smartphones and other content-rich devices are driving a global change in the attitude toward ownership, according to research from Mindshare.
MMGB: The last bastion of automotive lust
Watch the TVC of Forza Motorsport 4 for Microsoft Xbox 360
Sanjay Vasudeva to head national ad sales for Zapak
Zapak Digital Entertainment has appointed of Sanjay Vasudeva to head its national ad sales. Prior to this, Vasudeva was with Times Internet for five years as associate vice president – digital sales. He has a total experience of 20 years with 13 years dedicated to the media and digital space. Prior to Times Internet Limited he was with Navbharat, ABP, GE, Apollo Tyres and Parle. Vasudeva will overlook the revenue generation function for Zapak and will be responsible for the profits at the national level.
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