franchisees

Mar 23, 2010

Anant’s blog: The return of the IPL rant

First, a caveat: I’m biased against the IPL.I don’t like the format, I hate the entertainment bit, I’m disgusted by the fawning and ‘schooled’ commentators (count the number of times they said Mongoose in the last match). I could go on and on about all that I dislike, but I’ll desist.Evening before last, we learnt that two new franchises had been sold, one to the Sahara Group and one to person or persons unknown for astronomical figures.

Mar 12, 2010

HT innovation is the world's first

All readers of today's edition of the Hindustan Times would not have seen the same full page ad of DLF IPL on page one.In the run-up to the third season of the League, media agency Maxus and the Hindustan Times have jointly pulled off a print media innovation that gave fans a full page ad of the IPL team they choose to support.