fmcg
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.
TCS, Godrej, L&T, HDFC and Maruti Suzuki top Interbrand charts
Interbrand's 2023 top brands report reveals the top Indian brands within the technology, FMCG, financial services, home building, infrastructure and automotive sectors
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FMCG ad volumes on TV grew by 6% in H1’23: TAM report
Ad volumes in digital and print media witnessed a drop of 28% and 25% respectively in H1'23 over last year
India, China to lead global FMCG adspend through 2023
Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith
India: Sky-high shopping confidence but a slowdown in FMCG
Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.
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