ferrari
Nov 17, 2014
F1 boss Bernie Ecclestone on his billion-dollar brand
Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1 supremo pulls no punches in this interview with Campaign Asia-Pacific brand director Atifa Silk.
Dec 22, 2008
Tata strikes a deal with Ferrari
"It's historic" is how Ferrari president Luca di Montezemolo commented to the Italian media , describing the sponsorship deal between Tata Motors and Ferrari. "For the first time an Indian brand will appear on the Ferrari,'' he said.
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