fake news
Marketing in a trust-deficit era: How transparency can be your brand's superpower
The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO of Livpure.
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Truth be told: How India's Gen Z is handling the fake news epidemic
A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.
Meta partners with 11 Indian companies to curb fake news
Rolls out campaign 'know what's real' for the same
Poonam Pandey's staged death raises ethical questions
SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image
No termination of rights between Reliance, T-Series and Hungama: Statement
Cites that the news surrounding the termination is fake news
Advertisers spend $2.6bn on misinformation websites
For every $2.16 spent on news websites in the US, $1 is spent on misinformation
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