Craig Davis worries that talent, craft and the significance of ideas are being pushed aside by the desire to save time and money.
Campaign India caught up with Richard Pinder, who took sole network leadership of Publicis Worldwide in May this year, on the sidelines of the 2009 Spikes Asia festival. Pinder who hired former JWT worldwide chief creative officer Craig Davis in June this year as a precursor to setting up a global creative council, spoke about how far they have managed to progress in this respect, creativity in India and how the Razorfish deal fits into the Publicis system.On the progress of setting up the global creative council
Publicis Worldwide has appointed Craig Davis as co-chairman and chief creative officer for Publicis Mojo Australia and New Zealand. Davis’ appointment is part of a worldwide challenge led by chief operating officer Richard Pinder to create a top five creative network across all communications within the next three years. Pinder plans to hire five world class creative directors over the next six months. Davis will partner Graeme Wills, chairman Publicis Mojo Group Australia/New Zealand and the appointment is effective immediately.
David Lubars, chairman and chief creative officer, BBDO North America will chair both the Film and Press juries for the 2009 Cannes Lions festival.
JWT Mumbai has joined the 'Top 50 Club' in the Gunn Report this year -- the only JWT office in the world to have made it to the exclusive list. The "Top 50 Club" was a term coined by Havas' Jacques Séguéla for those agencies anywhere in the world who have ever made it into the Gunn Report's Top 50 agencies table.
Craig Davis, the London-based worldwide chief executive officer at JWT, is leaving the network next year to return to his native Australia. Bob Jeffrey, the worldwide chief executive at JWT, announced the news on Friday in an all-staff internal e-mail.He said: "Craig and the executive management team remain focused on the tasks at hand, delivering breakthrough work for our clients. For right now, we need to remain focused as ever on best-in-class ideas and executions."
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