cop30
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Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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Agencies should be consultants first: Sophie Simpson
In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.
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COP30: Adland’s climate moment, ready or not
COP30 opened amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.
Global divide deepens ahead of COP30 as climate optimism wanes in the West
An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens doubtful about COP’s real-world impact beyond rhetoric.
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