confectionary
How Perfetti’s marketing formula endures amid India’s changing tastes
Nikhil Sharma explains how grounded fundamentals, humour-led assets and distribution scale continue to anchor Perfetti Van Melle’s playbook in the country’s fragmented, fast-shifting confectionary market.
Confectionery brand Loyka scouts for advertising agency
EXCLUSIVE: The chosen agency will be expected to work on brand communication for online, OOH and print on a project basis.
Breaking news: Aegis' Isobar lands Perfetti's digital website biz
Perfetti Van Melle India has appointed Isobar, Aegis Media Group's digital marketing agency to handle the re-launch of its corporate website – www.perfettivanmelle.in. The idea is to give the website a more youthful, informative and interactive interface, and provide significant details on the company and the brands in its portfolio like Alpenliebe, Mentos, Chlormint, Happydent, Mentos, Big Babol, Center Fresh and others.
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