communications
Famous Innovations, Tribes, VML win Grand Prix on final day of Abby Awards 2025
401 jury members at Abby Awards 2025, in its 56th edition, review campaigns from 164 participants and 148 unique brands in India.
Shaping stories, not spin: The power of early communication
In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
Diversity is not a checkbox—This PR agency proves why
Mumbai’s Connekting Dots is rewriting PR’s rulebook with an all-women team, tackling industry biases while proving talent—not gender—drives success.
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