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Luxor has tied up with the nineteenth Commonwealth Games as the official licensee for writing instruments. As part of this collaboration, the company has launched writing instruments specially crafted for athletes, officials and volunteers. Luxor will also be involved in the corporate gifts given away during the Games, for premium items such as fountain pens. Additionally, it plans to spend over Rs 10 crores for consumer activation: apart from having stalls in each of the Commonwealth Games stadiums for consumers, Luxor will also support the infrastructure and success of the games.
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