chocolate
Cadbury takes #ScoopIntoChocolateHeaven with Dairy Milk Silk Mousse
Watch the film conceptualised by Ogilvy
Campaign Paralympics Diability Series: Sex, chocolate and disability
Marketers can learn a lot from Maltesers' campaign, starting with breaking taboo
Lost in the taste of 5Star: Ramesh-Suresh return in robbery riot
Watch the ad film conceptualised by Ogilvy & Mather here
Schmitten promises taste you'd not want to share, with smitten Priyanka Chopra 'musical'
Watch the ad film conceptualised by Publicis South Asia here
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Cadbury Dairy Milk explores unabashed joy of chocolate with 'Silk'
Cadbury India has recently announced the launch of Cadbury Dairy Milk Silk, its premium offering under the Cadbury Dairy Milk brand. The company aims to position Silk as 'smoother, creamier and chunkier. Cadbury India has gone all out to promote the new variant and has rolled out a TV-led 360 degree campaign including outdoor, print and Internet. O&M is the creative agency on the account.
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