child plan
Max New York Life launches integrated campaign for 'Shiksha Plus'
Max New York Life has launched I-Genius, which it describes as a 'comprehensive parent-child nurturing programme', that will support talent development of children by identifying and rewarding those kids display all-round skills.The launch of this programme comes close on the heels of the company's announcing its child plan, Shiksha Plus. To promote the same, it has unveiled a 360-degree campaign.
Kotak Life launches new campaign to push Child Plans
Kotak Life has recently rolled out its communication to promote itsChild Plans. Created by JWT India, the campaign aims to highlight the benefits of investing in Kotak Life Insurance's Child Plans. Speaking to Campaign India, Nandita Chalam, creative director, JWT India said, "The brief we had received was to present Kotak Life Insurance's plans as insurance with an investment edge."
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