The firm will handle the strategic communications assignments for all nine firms
The report is a study commissioned by the channel to understand the youth better
Prem Kamath, GM, Channel [V] chats with Arcopol Chaudhuri on youth television, advertising, but not on music
Channel [V] has launched seven new weekly shows, all airing at 7 pm, through the week. The shows will start from March 29.The new programming mix will have shows based on Bollywood, relationships and campus updates. The shows being launched are Campus Top 10, Deadly Dus, [V] R Family, School of Cool, Lovenet, Truth Love Cash and Bollywood Nonsensex.
Prem Kamath will be taking charge as general manager, Marketing- Channel [V]. It is unclear at this point as to who will take over Kamath’s responsibilities at STAR India.Kamath is currently VP- Marketing and Communications, STAR India. With Kamath’s move to Channel [V], indications are there will a significant increase in marketing activities.
Channel [V] has tied up with Zapak.com for its new show, 'Bingo [V] Full On!!' Zapak has created a gaming site www.vfullon.zapak.com based on the show.The site includes games, contests, show's videos, tasks, bloopers, downloads etc. Gamers can also win Channel [V] merchandise. The users can also send in their stunt videos and get them flashed in 'Bingo [V] Book of Hatke Jhatke Records'.
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