cannes
India’s six-pack makes Cannes Lions shortlist jury cut
This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.
Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula
CREATIVE SPARKS: The agency’s senior creative director is a masterful storyteller, blending sharp strategy, emotional depth, and fearless creativity to craft campaigns that leave a lasting impact.
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If you want to be a creative agency, sell creativity: Marcel’s MD, Léoda Esteve
To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.
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Community building is the key to engaging modern audiences
Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.
How a toilet joke got two interns their first Cannes Lions
Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.
The Croisette versus Wall Street: How to put a greater financial value on creativity
Why doesn't creative excellence at Cannes lead to greater investor interest?
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