Adopts lion, names him ‘Cannes’; for city zoo that hasn’t seen one in seven years
The NCD at JWT reflects on the agency's tryst with the Cannes Lions
Since winning its first Cannes Lion in 1990, Mars commercials have gone on to win 77 Lions across different categories (11 Gold, 10 Silver and 46 Bronze Lions), as well as the Radio Grand Prix in 2007 for the SNICKERS® 'Hoedown' ad
Cannes Lions 2010 has chosen Bob Scarpelli to head the Titanium and Integrated juries. Both categories aim to award breakthrough ideas and the best integrated campaigns.
It’s been a pretty decent year for India so far at the Cannes. All the biggies have delivered. A total of 23 metals so far, with the Titanium and Films yet to be announced. Darn good. The entries from India have confirmed that the country isn’t really been affected by the globally dreaded word. Oh yeah, so what if you cut salaries of employees. So what if you postpone appraisals, and, in some extreme cases, sack people. Or conveniently let the HR team take your employees into confidence and sell the ‘recession-has-badly-affected-our-profits’ story.
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