Mar 17, 2022

Are the little stars twinkling enough?

Industry experts speak about the importance of celebrity and influencer endorsements, why celebrities are mainly crowned with trust, even though the role of influencers is increasingly growing and more…

May 30, 2021

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer

Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign