brand equity
Do online discounts discount brand equity?
While Suman Srivastava underlines that we must stop demarcating channels as online and offline, Nalin Khanna argues that brands are bound to lose, when discounted. Umaire Effendi reports
Mindshare Brand Equity Compass: Introspection for times to come
Top marketers switched into introspection mode as they pondered over the challenges that the consumer would pose over the next decade and how to tackle them. The venue was Marketing 3.0, a day-long event organised by Mindshare and Brand Equity on Monday.
Anant's Blog: Of most trusted – but smaller brands
Each morning, I go for a walk which sort of ends at a small semi-permanent tea + cigarette + kirana stall, about a hundred meters from my house.I stop there, get myself a cup of tea and smoke a cigarette and hang around there till both the cigarette and the tea are done. That’s about five minutes.In these five minutes, a number of taxi drivers, autorickshaw drivers and watchmen join the party. All of them have a cup of tea, some have a cigarette and most – yes, most, have some form of tobacco/guthka.
Anant’s blog: Vanity will get me nowhere
You’re so vain, you probably think this song is about youYou’re so vain, I'll bet you think this song is about youDon’t you? Don’t you?
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