brand equity

Nov 13, 2014

Do online discounts discount brand equity?

While Suman Srivastava underlines that we must stop demarcating channels as online and offline, Nalin Khanna argues that brands are bound to lose, when discounted. Umaire Effendi reports

Feb 09, 2010

Mindshare Brand Equity Compass: Introspection for times to come

Top marketers switched into introspection mode as they pondered over the challenges that the consumer would pose over the next decade and how to tackle them. The venue was Marketing 3.0, a day-long event organised by Mindshare and Brand Equity on Monday.

Jun 23, 2009

Anant's Blog: Of most trusted – but smaller brands

Each morning, I go for a walk which sort of ends at a small semi-permanent tea + cigarette + kirana stall, about a hundred meters from my house.I stop there, get myself a cup of tea and smoke a cigarette and hang around there till both the cigarette and the tea are done. That’s about five minutes.In these five minutes, a number of taxi drivers, autorickshaw drivers and watchmen join the party. All of them have a cup of tea, some have a cigarette and most – yes, most, have some form of tobacco/guthka.

Apr 09, 2009

Anant’s blog: Vanity will get me nowhere

You’re so vain, you probably think this song is about youYou’re so vain, I'll bet you think this song is about youDon’t you? Don’t you?