bollywood
Jab we ‘Met’ Shah Rukh Khan
King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.
Kohl hard truths: When nostalgia meets no-smudge tech
Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.
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Myntra's BFF campaign triples down on fun, fashion and memes
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
I only endorse what I believe in: Actor Sonam Kapoor
EXCLUSIVE: From Bollywood to brands to businesses, the multi-hyphenate star sits down for a candid chat with Campaign on balancing ambassadorship deals with integrity, her love for luxury, and why authenticity is her ultimate accessory.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
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Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity
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