australian open

4 days ago

The view from Down Under: does Australia point the way for a return to IRL brand events?

Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.

Feb 01, 2020

Australian Open 'rebrands' with important message

Event makes a minor copyediting change to address a "national need".

Oct 15, 2019

‘You can’t create the legacy of a Grand Slam through cool marketing’: Finn Bradshaw

The recently appointed head of digital strategy for Tennis Australia speaks with us about challenges, opportunities, his role at the body and more...

Jan 24, 2019

Nissin pulls Naomi Osaka campaign after ‘whitening’ outcry

Company denies deliberate action, and vows to be more attuned to diversity issues.

Jan 19, 2017

Australian Open rebranding: Deuce or Advantage

Did a Netflix show inspire the new logo? Indian adland reacts

Jan 25, 2013

Weekend fun: Sporting action this long weekend

The Australian Open finals, the fifth India-England ODI and other sporting action to keep you occupied this weekend