DAN's Gautam Mehra gives Campaign India readers updates from the F8 conference in California
Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.
‘If you look at the fans as stars, there are a host of crowd activations possible’: Anuradha Aggarwal, Vodafone India
Q&A with Aggarwal, on the brand’s augmented reality initiative ‘Fan Cam’ at the ongoing IPL
Digital Law & Kenneth conceptualised the activity
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins