augmented reality
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Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores
Artificial intelligence was the most written about technology in 2021
Machine learning, virtual reality, augmented reality and quantum computing complete the top five
Blog: 'This is really what F8 is about'
DAN's Gautam Mehra gives Campaign India readers updates from the F8 conference in California
We read all these 2018 forecasts, so you don't have to
Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.
‘If you look at the fans as stars, there are a host of crowd activations possible’: Anuradha Aggarwal, Vodafone India
Q&A with Aggarwal, on the brand’s augmented reality initiative ‘Fan Cam’ at the ongoing IPL
Godrej Interio showcases new products at LIFW using AR
Digital Law & Kenneth conceptualised the activity
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