augmented reality

May 03, 2019

Blog: 'This is really what F8 is about'

DAN's Gautam Mehra gives Campaign India readers updates from the F8 conference in California

Jan 04, 2018

We read all these 2018 forecasts, so you don't have to

Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.

May 23, 2013

‘If you look at the fans as stars, there are a host of crowd activations possible’: Anuradha Aggarwal, Vodafone India

Q&A with Aggarwal, on the brand’s augmented reality initiative ‘Fan Cam’ at the ongoing IPL

Mar 06, 2012

Godrej Interio showcases new products at LIFW using AR

Digital Law & Kenneth conceptualised the activity