arvind rp
McDonald's: The fast food brand looking to play the long game in India
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
McDonald's continues inclusion commitment with next leg of EatQual
Watch the film conceptualised by DDB Mudra here
Ad wars: Why one upmanship in advertising makes for great headlines
With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
McDonald's celebrates the unchanged in the new normal
Watch the films conceptualised by DDB Mudra here
2020 Agency of the Year judges announced
These 50 industry experts from around the region will judge the entries in this year's Agency of the Year Awards. (Reminder, the entry deadline is September 17.)
Arvind RP is McDonald's West and South India's director for marketing and communications
Joins from Kaya where he led marketing and analytics
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