The agency will manage ETV Marathi, Bangla, Kannada, Gujarati and Oriya
GLOBAL - The boards of Dentsu and Aegis Group have announced an agreement on terms of a cash offer whereby Dentsu will acquire all Aegis stock for approximately £3.164 billion (US$4.9 billion), creating "a new global communications network for the digital age".
The company is engaged in the design, manufacturing and distribution of solar appliances to people who have either no or little access to grid electricity.
Aegis Group plc has acquired Clownfish, an agency that deals with issues of sustainability for brands. The value of the gross assets acquired is £0.5m. Founded in 2002, Clownfish specialises in working with brands and businesses to understand how sustainability can improve business performance, and how to communicate initiatives authentically. The agency's business model is based on the fact that sustainability is not just a CSR initiative but is in fact, an essential tool towards building one's bottomline.
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