Moves and wins roundup: Week of 16 October

Himalaya partners with iCubesWire 

iCubesWire has bagged the Influencer Marketing mandate for Himalaya. This strategic partnership aims to elevate brand awareness and customer engagement in the markets of the United Arab Emirates and Qatar. The mandate involves iCubesWire leveraging its content production and network of influencers and creators to spotlight Himalaya's range of products. The synergy aims to tap into consumer behaviour in these regions, where a growing number of individuals look up to influencers for lifestyle and wellness recommendations.

upGrad gets BBH

BBH India has bagged the creative mandate for upGrad following a multi-agency pitch. The agency will be working a brand campaign which will release later this year. 

Birla Pivot appoints Vector Brand Solutions

Yaap hires Karan Arora

Vivek Bhutyani joins Pocket FM 

Pocket FM has announced the appointment of Vivek Bhutyani as vice president of content marketing. He will work closely with Rohan Nayak, co-founder and CEO and Lalit Gangwar, vice president - international growth to drive the brand's international growth charter. Bhutyani moves from Vedantu, where he was in the leadership team, head YouTube. In a career spanning over 20 years, he has also worked with Lattu kids and Star TV Network, among others.

UPES On appoints L&K Saatchi & Saatchi

L&K Saatchi & Saatchi has bagged the creative mandate of UPES On, the online division of the Dehradun-based university. Earlier in the year, the agency had won the mandate for UPES. The account was won following a multi-agency pitch.