Campaign India Team
Oct 16, 2023

Moves and wins roundup: Week of 16 October

Read about the latest news in the marcomm world including updates from adfactorsPr, iCubesWire, BBH, L&K Saatchi & Saatchi, Pocket FM, Soch, Vector Brand Solutions and Yaap

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover 16-20 October.
WOW Skin Science teams up with Adfactors PR 
Adfactors PR has been chosen as the exclusive PR partner for WOW Skin Science in India. The PR agency will play a pivotal role in enhancing the beauty and wellness brand's market positioning. The partnership will strategically collaborate to orchestrate multi-pronged initiatives designed to create anticipation and intrigue towards their product lines. Additionally, they will focus on building awareness and generating buzz for their upcoming campaigns and product launches.

Himalaya partners with iCubesWire 

iCubesWire has bagged the Influencer Marketing mandate for Himalaya. This strategic partnership aims to elevate brand awareness and customer engagement in the markets of the United Arab Emirates and Qatar. The mandate involves iCubesWire leveraging its content production and network of influencers and creators to spotlight Himalaya's range of products. The synergy aims to tap into consumer behaviour in these regions, where a growing number of individuals look up to influencers for lifestyle and wellness recommendations.


Deepak Mahnot moves to Soch Apparels
Soch Apparels has announced the appointment of Deepak Mahnot as chief marketing officer. He moves from Vision Express India, where he marketing director. Mahnot has also worked with Reliance Infocomm, The Mobile Store, VLCC, and Babyshop (Landmark Group, Dubai).

upGrad gets BBH


BBH India has bagged the creative mandate for upGrad following a multi-agency pitch. The agency will be working a brand campaign which will release later this year. 


Birla Pivot appoints Vector Brand Solutions

Birla Pivot has appointed Vector Brand Solutions to handle its brand and communications mandate. Vector Brand Solutions is part of Quotient Ventures. Birla Pivot is Quotient Ventures’ second client from Aditya Birla Group, after Ultratech Cement. 


Yaap hires Karan Arora


Yaap has announced the appointment of Karan Arora as revenue head - North India. He joins the agency from Korra Worldwide, where he was vice president. In a career spanning 13 years, he has also worked with Dentsu Webchutney and Indigo Consulting.

Vivek Bhutyani joins Pocket FM 


Pocket FM has announced the appointment of Vivek Bhutyani as vice president of content marketing. He will work closely with Rohan Nayak, co-founder and CEO and Lalit Gangwar, vice president - international growth to drive the brand's international growth charter. Bhutyani moves from Vedantu, where he was in the leadership team, head YouTube. In a career spanning over 20 years, he has also worked with Lattu kids and Star TV Network, among others.


UPES On appoints L&K Saatchi & Saatchi

L&K Saatchi & Saatchi has bagged the creative mandate of UPES On, the online division of the Dehradun-based university. Earlier in the year, the agency had won the mandate for UPES. The account was won following a multi-agency pitch.

L&K Saatchi & Saatchi will manage the brand’s mainline creative, while Saatchi & Saatchi Propagate, will handle the brand’s digital presence and strategy.
Campaign India

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