Jan 31, 2024
Drawing conclusions with Aditi Jain
Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
Top news, insights and analysis every weekday
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Advertisers are watching Australia’s teen social ...
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Advertising
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Mirror, EMIs and the postponed dream of retirement
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
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Media
3 hours ago
India’s E&M industry projected to grow 7.8%: PWC
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
Advertising
4 hours ago
Can Killer’s ‘I Wear India’ campaign translate ...
The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.
