Advertising
Aditi Jain
Mar 09, 2021

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

4 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

Work from home diary: 'Working from home is working out for me'
Opinion
Mar 19, 2020
Aditi Jain

Work from home diary: 'Working from home is working ...

Drawing conclusions with Aditi Jain
Advertising
Jan 03, 2024
Aditi Jain

Drawing conclusions with Aditi Jain

Work from home diary: 'There is an app for everything'
Opinion
Apr 14, 2020
Aarish Matcheswalla

Work from home diary: 'There is an app for everything'

Work from home diary: Some thoughts on remote working
Advertising
Mar 23, 2020
Babita Baruah

Work from home diary: Some thoughts on remote working

Just Published

Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
Advertising
19 hours ago
Nikita Mishra

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

Moves and wins: Week of 22 September
Advertising
21 hours ago
Campaign India Team

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

Devotion and display: The paradox at the heart of Indian festivity
Advertising
23 hours ago
Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces
Advertising
23 hours ago
Vinita Bhatia

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.