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35 minutes ago

Azorte’s bid to be Gen Z’s ‘safe space’

Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.

1 hour ago

When shoppers go all-in on AI

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

2 hours ago

2026: Less noise, more nerve. (One can hope.)

The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.

23 hours ago

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.