Subhas Warrier

Sep 13, 2023

Opinion: Amazon sent King Mahabali with a big box ...

While the monsoon deficit in some parts of the country is worrying, the Onam cheers have marketers looking to sound the bellwether heading northward, explains the author

May 09, 2023

Opinion: India and it’s entrepreneurial spirit can ...

The author talks about how counterfeit brands create a large amount of loss for marketers who have painstakingly built brands and achieved a certain stature for decades

Mar 30, 2022

Opinion: When actors need to act an act in real ...

What if I say that the Will Smith-Chris Rock episode at the Academy Awards was actually a pre-scripted act?

Mar 01, 2021

Opinion: The broken rusk theory

Based on an innovation he witnessed during the pandemic in Kerala, the author has a dare for marketers in the consumer packaged goods and durables categories