The new tagline is accompanied by a national US campaign, including five TV spots.
"We are determined to restore the operational performance and profitability of the business..."
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
Festival to be held between 22-26 June 2020
WPP is set to retain the business in India
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins