Campaign India Team
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MRUCI greenlights readership survey pilot amid ...
Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman
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Indian consumers tilt toward homegrown brands as ...
58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.
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Romance, rings and a remix: Indriya flips the script
Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.
Moves and wins: Week of 22 September
Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.
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APAC Effies spotlight India’s dominance as Ogilvy, ...
India topped the metal tally with 33 awards.
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Cookies, cults and diplomacy: Britannia’s playful spin
Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.
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