Campaign India Team

9 hours ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

14 hours ago

Twinkle Khanna leads playful Black Friday masterclas...

Tata CLiQ Luxury’s new Black Friday campaign features Twinkle Khanna teaching a light-hearted guide to navigating seasonal shopping temptations.

14 hours ago

Gutenberg elevates Amardeep Singh to co-founder and ...

With this promotion, the agency is strengthening its global focus on AI-enabled marketing transformation.

14 hours ago

Libas launches ‘Saj Dhaj Ke – Season 2’ for wedding ...

The second season of its wedding campaign offers curated festive collections supported by an expanded retail and digital experience.

14 hours ago

Tushar Shah to exit Sony Pictures Networks India

The CMO and business head for movies, regional, FTA and infotainment channels will transition out of the organisation after a 16-year stint in his current tenure.

14 hours ago

Deepika Padukone fronts Nykaa’s playful Pink Friday ...

Featuring Deepika Padukone and leading creators, the films highlight the distraction of major beauty deals.