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Babita's blog: Old is no longer gold
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Dec 26, 2018

Babita's blog: Old is no longer gold

The author looks back at the changing agency-client partnerships

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Babita's blog: 'Advertising Pride'
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Nov 08, 2017

Babita's blog: 'Advertising Pride'

The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going

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Babita's Blog: Breaking convention on tradition
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Oct 09, 2017

Babita's Blog: Breaking convention on tradition

Are we bold enough to experiment on traditional media, asks the author

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Babita’s blog: The Culture Invite
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Jul 13, 2016

Babita’s blog: The Culture Invite

Culture is the soul of the organisation that outlives all its people, says the author

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Babita's blog: Hiring the perfect talent
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May 30, 2016

Babita's blog: Hiring the perfect talent

The ad industry needs to redefine the way it thinks about talent, contends the author

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Babita’s blog: Creativity and Commerce
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Mar 09, 2015

Babita’s blog: Creativity and Commerce

The author distinguishes between creativity for creativity's sake and the one that fulfils a brand's purpose