Nilon's
Ring
SBI General
Senco
Sugar Cosmetics
TTK Prestige
Zee Sarthak
View the work that has caught our attention here
Nilon's
Ring
SBI General
Senco
Sugar Cosmetics
TTK Prestige
Zee Sarthak
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.
It spotlights play as the spark for curiosity, creativity, and problem-solving.