Campaign India Team
Nov 05, 2012

WICB extends broadcast deal with Taj TV for seven years

Deal to cover 253 days of international cricket

WICB extends broadcast deal with Taj TV for seven years

Taj TV Limited has acquired television broadcast rights for West Indies Cricket for a period of seven years from January 2013. The West Indies Cricket Board (WICB) announced that this includes global broadcast rights except for the terrestrial broadcast rights within the Caribbean, and production rights. As part of the deal, Taj TV will be showcasing 253 days of international cricket.

“We are extremely delighted to continue our long standing association with Taj TV Limited who has been our media rights partner previously and with whom we have had a solid and mutually beneficial relationship,” said Dr Julian Hunte, president, WICB.

“The West Indies team has just won the ICC World Twenty20 and the diverse cricket world who hold our team in high esteem will have added demand to see them play in the ensuing years. We are therefore pleased that we have secured this arrangement with this globally reputable company to distribute the media rights to allow fans around the world to see our champion team live and in living colour as they make further strides in world cricket,” Dr Hunte added.

Atul Pande, CEO, Ten Sports, said, “We are extremely delighted to extend our association with the West Indies Cricket Board. This deal underscores our commitment to building our cricket business in the subcontinent and globally. The recent upsurge in the West Indies team quality further reinforces our view about our relationship with West Indies cricket going forward.”

Monetary terms of the deal were not disclosed.

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