Dentsu Aegis Network organised the second edition of its annual corporate responsibility programme ‘One Day For Change’ on 5 June 2015.
In India, an estimated 1400 employees across offices in Mumbai, New Delhi, Bengaluru and Chennai, visited orphanages and old-age homes, among other activities, to contribute their time towards a social cause and raise awareness about the needs and lifestyle requirements of the socially underprivileged.
The Mumbai office touched the lives of 1001 kids, across eight child welfare shelters. As part of the programme, Dentsu Aegis Network was sub-divided into teams of 20 to 50 people each. The team visited a particular child welfare shelter, to spend a specific number of hours at a given location and crafted and executed activities with the children. Activities included playing, reading, eating and dancing and magic shows. Also, while the company donated food and provisions to the various shelters, employees too voluntarily donated money.
Dentsu Aegis Network also tied up with Think Foundation and organised a blood donation drive for Thalassemia kids. Health and well-being workshops were arranged across locations in Mumbai and Gurgaon.
Delhi, Bengaluru and Chennai offices were part of initiatives like 'Burn to Feed' and 'Bio-Diversity Park' activities. 'The Burn to Feed' campaign was to help kids by burning calories and the amount of calories burnt by staff were donated towards food for the needy.
Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network, said, “'One Day for Change' is very important to us at Dentsu Aegis Network. It gives all our employees an opportunity to give back to the society, as a team. More important than what we volunteer in kind and cash is the time we all volunteer together. We hope to continue many of these activities throughout the year. It really feels good, as a team, to be able to do our bit.”