Vi launches an AI and ML-powered ad-tech platform

Vi has announced the launch of its ad-tech platform, 'Vi Ads'. 

 

The platform will be AI and ML-driven, allowing marketers a programmatic media buying platform that is ROI focused.

 

Vi Ads aims to enable marketers to engage with the operator’s subscribers through multiple channels like Vi owned digital media- Vi App, Vi Movies and its TV App, and traditional channels like SMS, and IVR calls. 

 

Additionally, the ad-tech platform will enable marketers to engage with Vi users on external media channels. 

 

The platform plans to offer a self-serve interface enabling marketers control over their campaigns from a campaign set up, tracking campaign performance to driving campaign insights. 

 

The Vi Ads Platform has been built in partnership with TorcAi, a global provider of audience infrastructure and programmatic solutions. 

 

Avneesh Khosla, CMO, Vi, said, “With our programmatic platform - Vi Ads, we will address two of the biggest challenges faced by marketers today - authentic insights and enhanced reach. Firstly, it offers marketers the benefits of unique audience segments, interest groups, and targeting parameters derived using Vi’s deep insights of our consumers built on opt-in data. Secondly, it allows advertisers to not only reach their chosen audiences over Vi’s own digital media like Vi App and Vi Movies and the TV app but also on external third party programmatic media and traditional channels of SMS and IVR calls. This is a simple, easy to use and highly efficient solution for marketers to effectively reach out to the right target group with the most relevant messaging at any given point of time, while also providing a monetisation opportunity to Vi as we aggressively build and scale our digital assets.” 

 

Rohit Verma, CEO, TorcAi Digital, said, “This partnership, and the development of the Vi Ads platform, will enable Vi to connect their vast stores of customer insights with advertisers, and publishers, to deliver the right message at the perfect time. We look forward to a long relationship with Vi and welcome the opportunity to deliver world-class products and technologies that will continue to revolutionise the way data is used to better engage with consumers across an ever-evolving digital backdrop.”