upGrad has appointed Abdul Wajid Shaikh as the head of performance marketing for India.
This appointment to the brand’s leadership team comes post the hiring of Shreyas Shevade as the head of creative and content marketing for upGrad India.
As part of the mandate, Shaikh will be responsible for driving end-to-end performance marketing across the brand’s digital platforms. He will also work towards streamlining and automation of the entire performance marketing processes to facilitate profitability.
Shaikh moves from WhiteHat Jr, where he was director, digital marketing.
Arjun Mohan, CEO, India, upGrad, said, "We are thrilled to have yet another LifeLong learner, Abdul who joins the upGrad family. Aligned with our vision, he brings with him deep domain expertise, given his decade-long experience with other digital brands. I am confident that Abdul joining our dynamic performance marketing vertical will help us scale newer heights while staying true to our vision and core beliefs.”
Shaikh added, "Being part of upGrad is going to be an exciting new phase for me. The edtech space is booming with potential and prospects waiting to be explored. And upGrad is at the cusp of new possibilities and opportunities. I resonate with upGrad as a brand and its philosophy of Lifelong Learning. While I am enthused to bring all my experience and expertise to bolster upGrad's presence, I am also excited about picking up new skills along this journey."
With an experience of over a decade, he has also been associated with companies like Flipkart, Viu OTT, InMobi, Mobiclicks.co.za, amongst others.