Campaign India Team
Jan 02, 2019

Unmetric Engagement Meter: Twitter top 20 (21-31 December)

Posts from Oppo, Airtel Payments Bank, Samsonite and more...

Unmetric Engagement Meter: Twitter top 20 (21-31 December)
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.  
 
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
 
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.  
 
These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, from 21-31 December. 
 
OPPO India
Retweet count: 1,133
Favourite count: 11,359
Airtel Payments Bank
Retweet count: 725
Favourite count: 7,676
Samsonite India
Retweet count: 688
Favourite count: 4,861
POCO India
Retweet count: 627
Favourite count: 1,234
Uber India
Retweet count: 553
Favourite count: 12,757
Mi India
Retweet count: 552
Favourite count: 2,977
InFocus India
Retweet count: 420
Favourite count: 484
Big Bazaar
Retweet count: 367
Favourite count: 209
Reliance General Insurace
Retweet count: 355
Favourite count: 4,570
State Bank of India
Retweet count: 300
Favourite count: 4,658
Paytm Mall
Retweet count: 287
Favourite count: 375
Milton
Retweet count: 285
Favourite count: 312
Bajaj Allianz Life - Jiyo Befikar
Retweet count: 283
Favourite count: 3,893
Skybags
Retweet count: 273
Favourite count: 354
RPSG Group
Retweet count: 262
Favourite count: 293
Max Life Insurance India
Retweet count: 253
Favourite count: 276
Amazon Fashion
Retweet count: 251
Favourite count: 270
Lay's India
Retweet count: 250
Favourite count: 175
Airtel
Retweet count: 244
Favourite count: 392
RoofandFloor
Retweet count: 241
Favourite count: 260
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Brands in New Zealand pull ads from Facebook, Google following Christchurch attack
Premium
4 hours ago

Brands in New Zealand pull ads from Facebook, ...

Actions come as two industry associations issue a statement condemning social-media platforms over the spread of hate content.

Premium
Media360 India to be held in Mumbai today
Premium
4 hours ago

Media360 India to be held in Mumbai today

Along with the Summit, winners of the first edition of the Media360 India Awards will also be announced today

Premium
'Brand building is about driving growth amidst change': Interbrand's Ashish Mishra
Premium
17 hours ago

'Brand building is about driving growth amidst ...

Key lessons from the Interbrand workshop on Best Indian Brands, 2019 – the definitive guide to India's most valuable brands, at the recently concluded Star FLOW fest

Premium
Google's Scott Beaumont becomes new APAC president
Premium
21 hours ago

Google's Scott Beaumont becomes new APAC president

The current head of sales and operations in Google Greater China steps into the role left vacant by Karim Temsamani.