Rediffusion has announced that it has won the digital and digital media account of Chandigarh-based Tynor post a multi-agency pitch.
Tynor Orthotics is dedicated to healing pain and managing injuries. Its products help customers get relief from pain, prevent unforeseen injuries and provide anatomically correct body support in day-to-day activities. The agency's Mumbai office will handle the account.
Abhaynoor Singh, director, Tynor, said, "We are already in 50 countries. We see ourselves as a global brand. Team Rediffusion will hopefully help us to reach our customers both in India and worldwide through endearing and relevant messaging. Digital is a big part of the mandate and I am confident that together we will be able to fortify and strengthen brand Tynor."
Kalyani Srivastava, joint president, Rediffusion, said, "Tynor is a brand we instantly fell in love with. Its design, aesthetics and materials are all top-rate. Every product provides a specific solution to a problem – so customer centricity is at the core of the brand. We have been tasked with enhancing the brand equity of Tynor and we will put our best resources to help shape Tynor into global leader in its domain."