Campaign India Team
Aug 29, 2023

TV9 Network launches News9 Mediaverse

This brings together News9 Plus, News9 Live and News9Live.com together

Barun Das, MD and CEO, TV9 Network
Barun Das, MD and CEO, TV9 Network
TV9 Network has announced the launch of News9 Mediaverse, an integrated digital-first English news brand.
 
News9 Mediaverse brings together News9 Plus (its OTT platform), News9 Live (its digital exclusive news stream) and News9Live.com (website for English text content). News9 Mediaverse is an integrated service, with all three streams feeding one another.
 
Barun Das, MD and CEO, TV9 Network, said, “The world has undergone a complete metamorphosis. With the advent of the internet, digitisation, mobile penetration, and now AI, it is a completely different world compared to the one we were born in. The world of entertainment media has changed. How could news remain the same? Which is where News9 Mediaverse comes in."
 
He added, “When you talk about any transition, the discerning English audience are always the early adopters. For this upwardly mobile segment, time is in really short supply. Naturally, they want content on their terms -whatever and whenever. This app is for ‘Genflix’ - a term we proudly coined to define the audience. We’ve finally converted news into content and advertisement into brand stories.” 
 
Through News9 Mediaverse, TV9 aims to offer top-notch content to the discerning English news audience.
Source:
Campaign India

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