Tilt Brand Solutions has announced the appointment of Michelle Suradkar as chief operating officer. She will join the agency on 15 November.
She moves after a 20-year stint with MullenLowe Lintas Group which ended last year. She was most recently group chief HR officer.
Joseph George, founder and CMD, Tilt Brand Solutions, said, "We are at a very exciting and critical juncture at Tilt. We have been fortunate to have had a terrific run the first three years of our existence; and this has given us confidence to shift gears as we ready up to manage scale and the accompanying complexities. Michelle is someone whom I have worked with very closely for almost a decade when at Lintas; and her competencies, interests, work ethic and energy is just what we all need as we embark on the next phase of our journey at Tilt. I am both grateful and excited that she has agreed to take on this responsibility.”
Suradkar said, “I have watched with admiration how Tilt has gone about building itself these past three years, and I am not surprised with what they believe they can achieve from here on. Scaling up while continuing to deliver to clients the brave and effective work they have come to expect from Tilt is a task that is as exhilarating as it is challenging. I am looking forward to us building a world-class, made-in-India model which becomes the benchmark for our industry.”