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Moves after a 20-year stint with the MullenLowe Lintas Group
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With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore revenue.
With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.
Expands to 14 new cities, receiving the most cities in Batch III Phase III auction conducted by MIB.
The $180 million win ends the 10-year relationship between Mastercard and Carat.