Campaign India Team
Apr 11, 2023

The One Show 2023: Shortlists announced

Ogilvy leads with 68

The One Show 2023: Shortlists announced
The shortlists for the 2023 edition of the One Show Awards have been announced. India has a total of 148 shortlists. Ogilvy leads the way with a total of 68. 
 
Branded entertainment - 9
 
In the 'Branded Entertainment' category, Ogilvy India has five shortlists. Its entry with Vanilla Films for Thums Up's 'Stump Cam' has two. It also has two shortlists with Wavemaker India for 'Perk Disclaimers'. Dove's 'The Beauty Report Card' is also in the running for a Pencil. 
 
Leo Burnett has two shortlists - one each for Burger King's 'The Great Celebrity Hack' and Airtel's '175 Replayed'.
 
BBDO (WhatsApp - Scam se Bacho) and DDB Mudra (MTV India - Bothard) are also in contention.
 
Brand-Side/In-House
 
Acko General Insurance and Hungry Films' 'Ode to Mumbai' has a shortlist in this category.
 
Cultural Driver - 6
 
Leo Burnett has two shortlists in this category. One comes with Wavemaker for Oreo's '#BringBack2011' campaign, while the other is with Offroad Films for Whisper's 'The Missing Chapter'.
 
FCB India has one for UNAIDS' 'Unbox Me' as does Kinnect for SOS Children's Villages' 'Chatpat'. 
 
McCann Worldgroup (Ujjivan Small Finance Bank - Shagun Ka Lifafa) and Ogilvy (Dove - The Beauty Report Card) are also in contention.
 
Creative Effectiveness - 5
 
BBDO India has two shortlists for Ariel's 'See Equal - Share The Load' in this category.
 
Ogilvy also has two shortlists in this category. One comes for KFC's 'Bucket Canvas' which has been entered along with Uncommon Sense. The other is for Cadbury Celebrations' '#ShopsforShopless' which has been entered by Wavemaker and Good Morning Films. 
 
DDB Mudra has a shortlist for McDonald's 'EatQual'.
 
Creative Use of Data - 7
 
Ogilvy and Wavemaker have four shortlists in this category. Two of them come for Cadbury Perk's 'Perk Disclaimers'. The other two are for Cadbury Celebrations' '#ShopsForShopless'. Good Morning Films has also been credited as an entrant in this category.
 
Leo Burnett has three shortlists. Two are for Airtel's '175 Replayed' and one comes with Thimmappa Film Company for MPL Sports' 'Billion Cheers Jersey'.
 
Design - 11
 
Ogilvy has five shortlists in this category. Two of these are created with Wavemaker - Cadbury 5 Star's '5 Stars Everywhere' and Cadbury Bournvita's 'Forced Packs'. The 'Forced Pack' entry has been created by Vanilla Films and Qench too.
 
The agency also has a shortlist with Uncommon Sense for KFC's 'Bucket Canvas', with Vikas Maurya Films for Pernod Ricard's  'The Legacy Project - Indian Handcrafted Textiles' and Studio Eeksaurus Productions for JSW Steel's 'All Around Us'.
 
DDB Mudra has three shortlists for Charlie Chaplin Foundation's 'A Slient Frown'.
 
Leo Burnett India and Offroad Films have two shortlists for Whisper's 'The Missing Chapter'. 
 
FCB India Group's (UNAIDS - Unbox Me) has also earned a shortlist.
 
Direct Marketing - 14
 
Ogilvy has five shortlists in this category. Two of these are for Cadbury Bournvita's 'Forced Packs' with Wavemaker and Vanilla Films. Two are with Wavemaker and Good Morning Films for Cadbury Celebrations'  '#ShopsForShopless' while one comes with Wavemaker and Pack Films for Cadbury Dairy Milk's '#ProudSponsorsOfTheGroundStaff'.
 
Kinnect's entry titled 'Chatpat' for SOS Children's Villages has two shortlists in this category.
 
McCann Worldgroup has two for Ujjivan Small Finance Bank's 'Shagun Ka Lifafa' entry.
 
Leo Burnett India and Wavemaker's '#BringBack2011' for Oreo along with Leo Burnett and Offroad Films' 'The Missing Chapter' for Whisper are also in contention for a Pencil.
 
VMLY&R Commerce also has two shortlists for Unilever's 'Smart Fill'.
 
BBDO India also has a shortlist for Ariel's 'See Equal - Share The Load'.
 
Experiential and Immersive - 11
 
Ogilvy has seven shortlists in this category. Five of these come with Wavemaker. The entry titled '#ProudSponsorsOfTheGroundStaff' for Cadbury Dairy Milk, also created by Pack Films has one shortlist. The entry titled '#ShopsForShopless' that was created by Good Morning FIlms for Cadbury Celebrations has two. The entry titled 'Forced Packs' for Cadbury Bournvita with Vanilla Films and Qench has two more shortlists. The entry titled 'Stump Cam' for Thums Up with Vanilla Films also has two shortlists.
 
Leo Burnett India has three shortlists. It has one for Airtel's '175 Replayed', one for its entry with Wavemaker titled '#BringBack2011' for Oreo and one for its entry with Offroad Films titled 'The Missing Chapter' for Whisper.
 
VMLY&R Commerce has a shortlist for Unilever's Smart Fill.
 
Film and Video - 13
 
Ogilvy has six shortlists in this category. Two of these come with Good Morning Films - one each for Project Nanhi Kali's 'The Tale of Two Lajjos' and Bujaj Pulsar's 'The Censored Ad'. Two shortlists come for Dove's 'The Beauty Report Card'. One comes with Wavemaker for Cadbury Perk's 'Perk Disclaimers' and one comes with Lucifer Circus for ICICI Lombard's 'Befit Cover'.
 
DDB Mudra has two shortlists for Stayfree's 'Bringing Men Into Menstruation'.
 
Kinnect has two shortlists for SOS Children's Villages' 'Chatpat'.
 
L&K Saatchi & Saatchi has two for Zepto's 'Indian Stretchable Time'.
 
Leo Burnett and Wavemaker have a shortlist for Oreo's '#BringBack 2011'.
 
Green Pencil - 1
 
VMLY&R has a shortlist for Unilever's Smart Fill.
 
Health and Wellness - 6
 
Leo Burnett and Offroad Films' 'The Missing Chapter' for Whisper has three shortlists.
 
Ogilvy's entry along with Wavemaker, Vanilla Films and Qench also has three shortlists for Cadbury Bournvita's 'Forced Packs'.
 
Interactive and Mobile Craft - 3
 
Ogilvy has three shortlists in this category. One comes with Good Morning Films for Cadbury Celebrations' '#ShopsForShopless'. One comes with Vanilla Films for Thums Up's' Stump Cam', while the other is for Coca-Cola's 'Locked Coke'.
 
Integrated - 7
 
Leo Burnett has three shortlists. Two are with Offroad Films for Whisper's'The Missing Chapter', while one is with Wavemaker for its entry for Oreo titled '#BringBack2011'. 
 
Ogilvy and Vanilla Films 'Stump Cam' for Thums Up also has two shortlists. 
 
BBDO's 'See Equal - Share The Load' for Ariel is also in contention as is  VMLY&R's 'Smart Fill' for Unilever.
 
Interactive, Online and Mobile - 6
 
Ogilvy has four shortlists in this category. Three of these are along with Wavemaker - two for Cadbury Perk's 'Perk Disclaimers' and one for Cadbury 5 Star's 'Perk Disclaimers'. The agency's entry with Vanilla Films titled 'Stump Cam' for Thums Up is also shortlisted.
 
Kinnect (SOS Children's Villages - Chatpat) and Toaster (Google India - Project Relate) are also in the running.
 
IP and Product Design - 3 
 
Ogilvy has three shortlists. Two come with Wavemaker, Vanilla Films and Qench for Cadbury Bournvita's Forced Packs and one comes for Coca-Cola's 'Locked Coke'.
 
Moving Image Craft and Production - 6
 
Ogilvy has four shortlists in this category. Three come with Good Morning Filmsfor Project Nahi Kali's 'The Tale of Two Lajjos'. One is for Dove's 'The Beauty Report Card'.
 
L&K Saatchi & Saatchi has a shortlist for Zepto's 'Indian Stretchable Time'.
 
Vanilla Films and Enormous' 'Robbery' for Asahi India Glass is also in contention.
 
Music and Sound Craft - 4
 
Good Morning Films and Ogilvy have two shortlists for Coca Cola India's 'Coke Studio Bharat - Apna Sunao'.
 
Acko General Insurance and Hungry Films' 'Ode to Mumbai' has a shortlist as does Studio Eeksaurus Productions and Ogilvy for JSW Steel's 'All Around Us'.
 
OOH - 2
 
Ogilvy and Vikas Maurya Films earn a shortlist for Pernod Ricard India's 'The Legacy Project - Indian Handcrafted Textiles' as do Leo Burnett India and Offroad Films for Whisper's 'The Missing Chapter. 
 
PR - 10
 
BBDO India has three shortlists for Ariel's  'See Equal - Share The Load'.
 
Leo Burnett also has three shortlists. Two are for its entry 'The Missing Chapter' with Offroad Films for Whisper. One comes for Oreo's '#BringBack2011' with Wavemaker.
 
Ogilvy and Wavemaker have two shortlists. One is for Cadbury 5 Star's '5 Stars Everywhere'. The second comes with Vanilla Films and Qench for Cadbury Bournvita's 'Forced Packs',
Kinnect (SOS Children's Villages - Chatpat) and VMLY&R (Unilever - Smart Fill) are also in the running.
 
Print and Promotional - 7
 
Ogilvy and Vikas Maurya Films' 'The Legacy Project - Indian Handcrafted Textiles' for Pernod Ricard have five shortlists in this category.
 
DDB Mudra has two for Charlie Chaplin Foundation's 'A Slient Frown'.
 
Sustainable Development Pencil - 5
 
BBDO India (Ariel - See Equal - #ShareTheLoad), FCB India (UNAIDS - Unbox Me), Kinnect (SOS Children's Villages - Chatpat),  Leo Burnett and Offroad Films (Whisper - The Missing Chapter) and VMLY&R (Unilever - Smart Fill) have a shortlist each.
 
Social Media - 11
 
Kinnect has three shortlists for SOS Children's Villages' 'Chatpat'.
 
Ogilvy also has three shortlists. Two come with Wavemaker for Cadbury Dairy Milk (#ProudSponsorsOfTheGroundStaff) and Cadbury 5 Star's (5 Stars Everywhere) entry, while the other is with Vanilla Films for Thums Up's Stump Cam.
 
Leo Burnett also bagged three shortlists. Its entry with Wavemaker for Oreo's #BringBack2011 got two. The entry titled 'The Great Celebrity Hack' for Burger King is also in the running for a Pencil.
 
DDB Mudra Group and KRDS Development's Bothard for MTV India is also in the running.
 

 

Source:
Campaign India

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